If you've done a good and thorough job during each of the previous steps, closing the sale may be easy. Successful sales people break down their presentations into usable components, with each part becoming an important element in making a successful sale. Would findings about attention levels in boring text-heavy presentations have any weight for dynamic and visual presentations? So find a third party to blame – traditional vendors, the government, that sort of thing. Another hour is spent in presentation preparation and prospect research. Break the Standard Mold of a Sales Presentation . The long version of your presentation should be approximately 30 to 45 minutes in length and should fill the majority of a 60 minute meeting that you might have with a buyer. This article is written with three big caveats: 1. Do you really think attention levels follow the same curve regardless of what the presenter does? Keep sections relatively short and reasonably spaced – to ensure that attention levels don’t drop off too fast. Always have a scheduled next step. How long should a sales presentation be? But now watch this clip of Bill Gates at TED. Audiences are different, sales cycles are different, and content is different. And speaking of scripts, the traditional sales presentation, in which a salesperson talks about his product and the prospect listens, isn't the best way to sell. Announcing the 2020 SHARKIE Award Winners! Keep sections relatively short and reasonably spaced – to ensure that attention levels don’t drop off too fast. Opt for graphs, charts, images, and white space over text. One option is to have a 5-minute version and offer an extended 20-minute version for those who want it. Don't waste them on trivia. Interactivity works brilliantly to keep audiences engaged – consider building a visual conversation instead of a one-way presentation. Essentially, you want to cover your key messages in a compelling and persuasive way. Read this article for everything you need to make the ultimate sales presentation. 40 minutes, 60 minutes, or even more isn’t unheard of – even in a prospecting session. There's lots of tips out there on how to give a great sales presentation. That doesn’t mean attention levels are always low at the start of a presentation though – they aren’t if something interesting happens. What do you think happened to attention levels in the room? Sales presentations are important, but 1000s of people each day ignore the principles of sales presentation design and sales messaging and deliver material that is tired, ugly, and ineffective. And if you really want to know how long a presentation should be, the right answer is probably “as short as it can be to work”. Either way, selling should always be more about asking and listening than about telling. This category includes determining long term strategies, deciding which customers to contact, and working on presentations. They stick to the 9 minute rule . Very rarely are salespeople in a “one-call close” selling situation. If you think it does, you need to tighten the content. Many sales presentations go on for too long. This is a guest post by my good friend and presentation specialist Julie Hansen. Particularly if it’s on a DVD – it’s just too easy for people to stop watching. We’ve seen presentations that start with slides all about your company history, and structure, and key financials, and client logos. This doesn’t happen by magic. These sales presentation ideas will help you to easily improve your sales presentation; stand out, engage your audience, and sell more. The elevator pitch is the shortest sales presentation that you can make, but it can also be the most difficult to master. How long should a sales presentation be? Using Time to Determine the Right Number of Slides Practice your presentation in front of a mirror … Length: And if you really want to know how long a sales presentation should be, the right answer is probably as short as it can be to work. With a recap of your previous conversations, to make sure that you and your prospect have a shared understanding of what has previously been discussed. This article was originally posted to BrightCarbon.com. There’s no definitive answer, and nor can there be. What do you think happens to attention levels if your first few slides are boring corporate naval-gazing of the most tedious kind? Would findings about attention levels in boring text-heavy presentations have any weight for dynamic and visual presentations? It is not enough to simply say how good … After sharing your presentation with prospects via a URL you’ll be able to … We’ve seen presentations that start with slides all about your company history, and structure, and key financials, and client logos. A big and sincere thanks for all of your superb help and effort in preparing such fantastic material and for all your excellent coaching tips. 40 minutes, 60 minutes, or even more isn’t unheard of – even in a prospecting session. What do you think? If you think it does, you need to tighten the content. What is a sales presentation, actually?Is it a 1 minute pitch on the elevator or an elaborate one hour display before a board of executives?Depending on your point of view, it can be both, or it can be none.Nowadays sales presentations not always take place in person, many are done remotely via Skype or similar means. Why Now Is the Time to Double-Down on Sales Training. All of these graphics assume there’s a ‘fundamental’ audience attention curve that is the same from presentation to presentation. Audiences are different, sales cycles are different, and content is different. We've seen lots of sales presentations now, so here is our take on what should go inside and how it should be structured. Save my name and email in this browser for the next time I comment. There are places in the sales process where presenting can be necessary and there are the times when you get put in that situation before you are ready. Often not. Registered in England & Wales, Company Number 7869834. Write out your sales presentation. You started with prospecting, moved into building rapport before identifying needs and delivering your presentation.Next, you moved on to overcoming objections before earning the right to close the sale or get the job. Leading Remote Sales Teams? How long should a sales presentation be? How to make the ULTIMATE sales presentation, 9 sales pitch lessons from exhibitions and tradeshows. 19 minutes is probably more time than you have – or at least at the outer-limit. Do you need to present for more than 20 minutes? Organize your presentation’s structure. A PowerPoint presentation design company. Rattling off a list of features and benefits isn’t engaging. Interactivity works brilliantly to keep audiences engaged – consider building a visual conversation instead of a one-way presentation. Contently — How to Build A Strong Bridge, Brick By Brick. We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. With a description of your product’s features and value propositions. Presentations need to be prepared in a way that makes them interactive. Your sales pitch is arguably the single most essential piece of your sales process. Do you need to present for more than 20 minutes? Always use a written presentation. The total presentation should last about 30 mins (max) There are obviously times when you may need to break from this, these are meant more as general rules but the point is this; keep it concise and make sure to interact and explain the clips to players. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. As such, your 30-45 minute sales presentation should have between … Also visual storytelling for eLearning, infographics, and animations. And if you really want to know how long a presentation should be, the right answer is probably “as short as it can be to work”. But we often get asked, what should actually go in my presentation? The more words on the page, the more they're reading the text and not listening to what you're saying. Get the customer to visualize themselves using the product. Although I guess it depends on how motivated your audience is to watch in the first place. Introducing a shared presentation which in real time can be viewed on tablets while presenters are speaking would increase interactivity and concentration span. Essentially, you want to cover your key messages in a compelling and persuasive way. … With a short six slide long sales deck, Tumblr gets straight to the point of what in-stream ads mean and why brands should care. As tempting as it is to celebrate how awesome your business is in front of a group, you must fight the urge. But now watch this clip of Bill Gates at TED: What do you think happened to attention levels in the room? 40 minutes, 60 minutes, or even more isn’t unheard of – even in a prospecting session. 3. 90 seconds equates to approximately 200 words. There are many ways to pitch the same product - you should try out variations to find the b… Don’t let your presentation have a ‘boring bit’. More than the products or services you present, the PowerPoint deck you use and your manner of speaking should be relevant enough for the client to relate to and not be offended. A good sales presentation should be able to persuade, not merely to awe and entertain. Audiences are different, sales cycles are different, and content is different. 40 minutes, 60 minutes, or even more isn’t unheard of – even in a prospecting session. Your sales presentation length needs to be long enough to say what you need to say in a punchy manner – but no longer. Yep, they drop off. Virtual Sellers, Don’t Do This! Often not. A few years back, he wrote a short blog advocating a simple rule for PowerPoint & pitch deck presentations. Is Your Sales Pitch Appropriate for the Client and Their Customers? I know this is coming late, but we are working on a video presentation (to be packaged on DVD.) Solidify next steps. Sell … Once you have your thinking right, invest 60 seconds creating a Mental Model of how your sales presentation will go. November 15, 2018 Editorial Staff Your teammate is prepping for a sales presentation and … Advanced PowerPoint and presentation skills training. Offices in Manchester, Bristol, & London (UK) and Boston/Cambridge (USA). How long should the rapport-building part of an exploratory call be? Your goal is simple — to introduce your offering in a compelling way that makes the prospect interested in learning more. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. Essentially, you want to cover your key messages in a compelling and persuasive way. Every product or service is different - you need to customize your pitch. How Can Sales Enablement Bounce Back from a Tough Q2? You should have a long and short version of your sales presentation. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). You should target 2-3 slides per minute, and keep it to 9 minutes total to … For more insights from the folks at BrightCarbon, check out their blog and follow them on Twitter @BrightCarbon. More and more people have them. Whatever proposal you present will always affect your client and their customers, if they have any. We’ve seen attention spans drawn as a hammock, or a hump, as a straight slope down, and plenty of variations in between. Join the BrightCarbon mailing list for monthly invites and resources. If anything, with a video presentation you have less time. Don’t go into your presentation blindly, that is, don’t just turn … Look forward to working with you again soon. Many sales presentations go on for too long. Making a sales presentation isn't something you do on the fly. Do you have experience with this and what has worked for you? If you’re not landing your sales pitches, keep this quote from investor Dina Routhier in mind: “The most common thing that pegs an entrepreneur as an amateur is when they come in and immediately start talking about their amazing new technology, and forget to start the discussion with, “What big problem in the market am I trying to solve?” If they don’t start with the problem, then I know they are green.” The same applies to sales. Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Your sales deck should support your presentation. Simply tablets. It involves presenting your product, service, or business to a new prospect in less than 2 minutes. Don’t let your presentation have a ‘boring bit’. How long should a sales presentation be? Yep, they drop off. Just like how you can’t drive from Marin … Most people will suspend judgement for about the first 90s, so it's important to use that time wisely. 7 Cringeworthy Mistakes. There’s no definitive answer, and nor can there be. Create a picture in your mind of what you are going to say, the questions you will ask, the responses the prospect will have, and the questions you need to answer . … Even if you’ve sold your prospect on your company or product, your job isn’t done … Any old-style presentation will be designed to work well with a wide range of prospects. Audiences are different, sales cycles are different, and content is different. Keep it customer-focused by underlining the benefits to your audience, and spelling out a clear action you would like them to take after the presentation. While the number of slides may vary, we recommend targeting three minutes per slide. I my idea is to break it thus: 12 minutes of presenting the problems, the implications of not solving them the right way, and then introduce our software product. There’s no definitive answer, and nor can there be. You don’t want to lose your audience’s attention. 2. By choosing to keep their sales deck brief with only 6 slides, they were able to add more content inside of each slide. Many sales presentations go on for too long. Make sure they know you're open to -- in fact, welcome -- questions. Most sales reps spend about half of the time in this category, or 2 hours per week, planning their schedule and activities. Keep Them Trained & Ready, Activate Data-Driven Readiness with Scorecards, Aragon Research Globe™ for Sales Coaching and Learning, 2020, Sales Presentation Length: How to Keep the Audience Engaged. What do you think happens to attention levels if your first few slides are boring corporate naval-gazing of the most tedious kind? You don’t want to lose your audience’s attention. The challenge of making an elevator pitch is to take all of the important information about your offering a… Then we cut to the real software screen cast and demonstrate it for 5 minutes, then recap and conclude in two minutes. He called it the 10/20/30 Rule of PowerPoint. Don’t save your best content until the end as the audience might have stopped listening before you ever show it. How should you begin your sales presentation? It’s your mission, brand statement, business card, and company persona, all rolled into a brief, persuasive presentation. All of these graphics assume there’s a ‘fundamental’ audience attention curve that is the same from presentation to presentation. Is It Time to Re-Train Reps on Your Sales Technology Toolset? © 2021 BrightCarbon. We’ve seen attention spans drawn as a hammock, or a hump, as a straight slope down, and plenty of variations in between. Nothing makes prospects stop listening more quickly than when you throw an endless list of facts and numbers at them. How would research into ‘natural’ attention levels even work? That doesn’t mean attention levels are always low at the start of a presentation though – they aren’t if something interesting happens. It’s boring. The sales presentation should begin long before a sales person meets a prospect. Your demo or presentation should be interactive. Great sales reps gut their sales presentations to the core. According to the 10/20/30 rule: …a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. The basic structure you propose is what we would do. Instead of lecturing your audience for 20 or 30 minutes straight, have a conversation with them. Perhaps the only thing to add is that when presenting the problems, it’s important to not sound like you are accusing prospects of being idiots. Your sales presentation outline should have an opening that you can easily commit to memory: this is not a time to rely on cue cards. Do you need to present for more than 20 minutes? We even have a good articleon this ourselves! Don’t save your best content until the end as the audience might have stopped listening before you ever show it. Make sure you check out her hit new book, Sales Presentations for Dummies In this insightful article Julie offers an insightful look into why sales presentations can be better and what you should be doing to move your presentations into the 21st century. Keep prospects … Do you really think attention levels follow the same curve regardless of what the presenter does? How would research into ‘natural’ attention levels even work? Within presentations, a great way for the presenter engage a more interactive approach with the audience is the use of technology. Many sales presentations go on for too long. 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